I want a blog which platform should i choose and what’s my next step?
So you have finally made the decision to go with a blog for your startup. That’s great . Now you may have additional questions such as:
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Well today we cover these questions along with with a short implementation plan that you may find useful to follow should you wish to go ahead. The most important task that you need to remember is not choosing a platform but deciding if blogging is the right path for you long term.
The next set of questions are important
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Now if your blog is to represent your startup venture then you need to represent your blog with a domain name that you have control over. This means you would need to book a domain name that represents youy business.
If you plan generating revenue on your blog then you need to have the ability to display advertising to start of with.
If you plan allowing others to submit guest posts on your blog then you need to be networking with other bloggers within the blogosphere.
These are important questions that you need to address so that your blogging path is moving towards a success point.
Choosing the right platform for your blog
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This is a question that i asked myself when I decided to start my blog. Though there were so many reviews of this platform and that i did go through the same phase that you may be going through which is why not this platform and why that? These questions can make you go a bit crazy at times especially if you are not from a technical background. The simple answer to this is see what other professional blogger’s within the top 100 use. The tool is not the solution its the matter and the impact you have on your readers.
These are some of the top blogging platforms out there
We could go in depth and do a complete thesis paper on which platform is the best, what are the pros and cons?, etc etc. I am not going to go through that exercise as i don’t believe that complicating my life is worth it and i don’t want to complicate your life either. If you would like to do some research on which platform you should choose then i recommend that you view this image that was created by wpbeginner
The data source was gathered by Darren Rowse from problogger. He is awesome and I trust his data. I hope you will too
Now I am assuming that you are convinced that WordPress is the way to go. Now the next set of questions we need to tackle are:
What’s Your Budget?
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As a startup i know the feeling where you probably are working full time to support your business or working in the business to grow the company. So budgets for your blogging effort do play an important role. To have a blog you will need to budget for the following. All values are in USD.
My humble recommendations:
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Once we have understood how much budgets are involved and whether you can afford this cost, we then move forward to the next phase which is
How technically capable are you?
Image Credits: The Daring Librarian
After answering the questions of budget you need to answer how much are you willing to do on your own without wasting time and effort. remember our goal is to launch our startup venture not to be developers or designers. This is a hard call but a worth while question to ask your self. Some of the tasks that i do recommend that you outsource initially are the following:
Initial tasks to Outsource for your blog
Then you need to block time out over the weekend if possible or when you have time to focus to plan the following:
Planning the Initial Steps for setting up your blog:
Once you are sorted in this area then the last and most important phase is to trust your instinct and put a date on when you will have your blog setup. No day and time is a good one, you just need to get moving.
Summary
To summarise what we have learnt in today’s post:
Here’s to a successful Blog setup and implementation. To be sure that blogging is the right path for you you could refer to my previous post
Is a Blog right for you and your business?
A short video to get your mind thinking on How To Make Money From Your Blog
















August 18th, 2010 at 5:15 pm
you missed two of fastest growing blogging platforms, off late.
posterous.com (can do everything via email n nice designs)
squarespace.com (paid but highly customizable and scalable)
August 24th, 2010 at 1:19 am
Hey thanks for mentioning this. I did miss this
but thank you for making sure that u covered it.
August 25th, 2010 at 7:16 am
Cool
Would add Tumblr.com also, apparently it crossed 1 billion posts few days ago.