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The blatant truth about a few social networking websites – Unscientific (Yet Accurate)

Some of us actually just go with the hype and join multiple social networks there by boosting numbers for these networks. But in actually fact do we use all the social networks we join. We like to talk about them more than actually use them.

There has been a report published by Brainz which gives an excellent overview of how social networks operate

The figures aren’t actually based on any kind of real data, its really interesting a few of the commons ones are show below. For the rest please do visit Brainz

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[ More ] February 27th, 2009 | No Comments | Posted in Digital News, Web Business Life Strategy |

How to use online and offline campaign advertising to your advantage

Often times we have noticed that by mixing online and offline advertising, marketers have problems justifying the larger advertising spend. While speaking to clients within the brand advertising space some of the times we get hit with the statement " We do a bit of online but most of our advertising spend is offline as the internet still needs to take off in India". Its surprising but true, this is what many brand managers feel. Alternatively if you speak to a few media agencies we get into the rat race of CTC(cost per click),CPL (cost per lead), CTR (click through

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[ More ] January 15th, 2009 | 2 Comments | Posted in Web Business Life Strategy |

Is Marketing via social networks a bad idea or not that successful?

Firstly lets go through a few life scenarios before making comments about which medium is better to get your message across. Many marketers go with the buzz after having read a few articles on the internet or when some media company has spoken about this social network or that. Entering the social media environment as marketers and not people is the first downfall with marketing to a social network. Continue Reading

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[ More ] January 15th, 2009 | No Comments | Posted in Web Business Life Strategy |
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