How to Measure Social Media ROI – It can be a mission
These days i have been a bit out of action as i have thinking on how to measure return on investment within the social media realm. Or should I say The Return on Ignorance (ROI). Sorry that's me just thinking out loud. It's a mission as its not that straight forward. Many CRM applications are working to bridge this gap but in the mean time how to you measure returns. I actually feel bad for corporates who have a legacy based CRM application because they have a challenge now in front of them to measure their marketing
Ways to beat your competition using social media channels – just be different
Social media is no more a buzz word. It's just business as usual for most companies especially those who have embraced social media. But in all this social media world people have gotten into the rat race of competition for fans, followers. Most companies judge their return on Investment based on the huge number of followers or fans. Let me get this straight to you. This is absolutely not the way to go about social media. Innovation and being natural is the key to success just like how we differentiate our own individual personality in
Are you being a follower for the heck of it or are you following quality?
When i commenced my journey on twitter I would feel really bad not to follow someone especially when they are following me. Social Media services and consultancy is getting to be a complete mess in some instances. So when i commenced using Twitter every day i would login to Twitter and geez my dashboard would be full of updates that don't matter to me. It would be annoying but I was in the process of learning the game. I was confused why i got followers who practically followed me for the heck of it and i
Will you get paid to be a friend?
In today's busy world how many of us actually have our true friends near us when we need them? How many of us take time out to nurture a relationship and grow this into a friendship? I believe friendship is and will always be sacred in my books. Its a bond that you nurture and grow over time. It's not a transaction. Today however we are running after money, fame, our job, and of course providing for our family. During this time however we don't think of taking time out for our friends or for anyone we come across. I
What happens to your online identity after you die?
I know it’s not pleasant to think of such a crazy thought but all of us plan our offline will, we all take life insurance, but we don’t think about the impact our social profiles would have on our next generation. Yesterday was a sad day for me as one of my friend’s dad passed away. He was loved by all and he did everything in his power to be a good family man. I remember having created his social profile for him and during his journey online; he did meet some amazing human beings online from all over
Getting screwed around in business is not something you want but it happens. Now what?
Today I attended an amazing meeting which was focused around networking and man people spoke about their business experiences. We each had to speak about how we handled objections or how we dealt with a situation where we may have been screwed over for a reason. If you are like me then the first thing that crosses your mind is anger and hate. Sure some of us have had really bad experiences and some of us have had not so bad experiences. So how do you deal with this? In today’s meeting we focused on how not to get our
Will social networks be important in the politics of the future?
With social networks being a part of our everyday lives, it’s going to be interesting to see whether politicians and government will take an active role with the online world in policy making. We have read and heard that in countries where politics is a matter of life and death, social networks have played a significant role in investigations. If you take countries like China and India for example social networks are closely monitored as many hate groups can be created within a network, people misusing the simple tools provided, and Giants like Google are taken to court quiet
Online ad strategies key aspects to consider
Came across this video that walks the publisher through a few key steps to consider when joining an ad network. Hope you like the video
Web Publishers to move beyond Banner ads
Twenty-seven large publishers are introducing three new types of online display ads. The new formats are meant to reduce clutter and provide more visibility. One of this is the “pushdown,” 970 pixels wide by 418 tall on the page. What this ad space would do is when the page opens, the pushdown ad will expand downward, and then roll up to the top of the page. The second new format is the “fixed panel,” 336 wide and 860 tall pixels which will scroll with the user based on which part of the content the user is viewing. The third format is the “XXL-
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