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Online ad strategies key aspects to consider

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Came across this video that walks the publisher through a few key steps to consider when joining an ad network. Hope you like the video

[ More ] March 11th, 2009 | No Comments | Posted in Digital News, Web Talks |

Web Publishers to move beyond Banner ads

Twenty-seven large publishers are introducing three new types of online display ads. The new formats are meant to reduce clutter and provide more visibility.
One of this is the “pushdown,” 970 pixels wide by 418 tall on the page. What this ad space would do is when the page opens, the pushdown ad will expand downward, [...]

[ More ] March 11th, 2009 | No Comments | Posted in Digital News, Web Talks |

The blatant truth about a few social networking websites - Unscientific (Yet Accurate)

Some of us actually just go with the hype and join multiple social networks there by boosting numbers for these networks. But in actually fact do we use all the social networks we join. We like to talk about them more than actually use them.
There has been a report published by Brainz which gives an [...]

[ More ] February 27th, 2009 | No Comments | Posted in Digital News, Web Talks |

How to use online and offline campaign advertising to your advantage

Often times we have noticed that by mixing online and offline advertising, marketers have problems justifying the larger advertising spend. While speaking to clients within the brand advertising space some of the times we get hit with the statement ” We do a bit of online but most of our advertising spend is offline as [...]

[ More ] January 15th, 2009 | 2 Comments | Posted in Web Talks |

Is Marketing via social networks a bad idea or not that successful?

Firstly lets go through a few life scenarios before making comments about which medium is better to get your message across. Many marketers go with the buzz after having read a few articles on the internet or when some media company has spoken about this social network or that. Entering the social media environment as [...]

[ More ] January 15th, 2009 | No Comments | Posted in Web Talks |