So you have a setup your blog for your business, you have started posting content, doing the basics of researching keywords and adding the right keywords to your titles and posts but no one is reading the blog. Hey you are not alone, I am sailing with you in a similar boat. You see all the big shots have mastered the art of blog promotion but you and I need to learn how to promote blogs online too. It’s no point being stuck with the occasional 10 or 20 people stumbling across your blog. Now as a startupContinue Reading
How many times have you tried to go about doing social media just to realize that you are not getting the results you deserve. I have been there too and it's frustrating at times. Now instead of giving up, let's look at ways we can get out of this mess. I hope the social mistakes listed below provide some insights for your social media presence. Let's get started
Social media mistake 1 : They told you to connect and you did, but they were the wrong connections:
Ok who has not been down this road. Lots ofContinue Reading
For this Weekend I urge you to reflect and ask yourself, what have you done for others with no expectations?
This week has been a heck of a sick week for me. Have been down with fever and a sore back and yet my world has been filled with social media and how to get back up on my two feet to get things moving. When i visited the Chiro this week for a few sessions we spoke about social media and what i do. When he heard Social Media the conversation went on and on aboutContinue Reading
What's the point of having a facebook page you may ask. In social media everyone keeps harping about how you need to have that facebook page. You have gone ahead and created one but there is no one buzzing around it. I know the frustration and I sympathize with you. It's all ok for me to sit in my home office and talk about all the wow factors that Dell has been able to achieve with their page or how Coco Cola was able to do it. How do you go about creating that sameContinue Reading
These days i have been a bit out of action as i have thinking on how to measure return on investment within the social media realm. Or should I say The Return on Ignorance (ROI). Sorry that's me just thinking out loud. It's a mission as its not that straight forward. Many CRM applications are working to bridge this gap but in the mean time how to you measure returns. I actually feel bad for corporates who have a legacy based CRM application because they have a challenge now in front of them to measure their marketing Continue Reading
Tags:
customer relationship management,
planning,
procedures,
productivity,
ROI,
social media,
social media marketing,
social media strategy,
social monitoring,
social netowork marketing,
web tracking solution
Social media is no more a buzz word. It's just business as usual for most companies especially those who have embraced social media. But in all this social media world people have gotten into the rat race of competition for fans, followers. Most companies judge their return on Investment based on the huge number of followers or fans. Let me get this straight to you. This is absolutely not the way to go about social media. Innovation and being natural is the key to success just like how we differentiate our own individual personality inContinue Reading
When i commenced my journey on twitter I would feel really bad not to follow someone especially when they are following me. Social Media services and consultancy is getting to be a complete mess in some instances. So when i commenced using Twitter every day i would login to Twitter and geez my dashboard would be full of updates that don't matter to me. It would be annoying but I was in the process of learning the game. I was confused why i got followers who practically followed me for the heck of it and iContinue Reading
In today's busy world how many of us actually have our true friends near us when we need them? How many of us take time out to nurture a relationship and grow this into a friendship? I believe friendship is and will always be sacred in my books. Its a bond that you nurture and grow over time. It's not a transaction. Today however we are running after money, fame, our job, and of course providing for our family. During this time however we don't think of taking time out for our friends or for anyone we come across. IContinue Reading
Ever day that passes by i aim at doing less and less of the normal corporate business day in and day out tasks.My typical day lately has been writing a post, managing social media campaigns, automating some of my processes, chatting online with friends via IM, facebook, LinkedIn, Twitter, sms and of course meeting with people. But i feel a bit weird because everyone is busy running around. Life was the same for me too a year back but since i have consciously made a decision to choose what i want to do i have time to now connect andContinue Reading
I know it’s not pleasant to think of such a crazy thought but all of us plan our offline will, we all take life insurance, but we don’t think about the impact our social profiles would have on our next generation. Yesterday was a sad day for me as one of my friend’s dad passed away. He was loved by all and he did everything in his power to be a good family man. I remember having created his social profile for him and during his journey online; he did meet some amazing human beings online from all overContinue Reading