Why as a business you need that Facebook Page, don’t laugh I’m serious
What's the point of having a facebook page you may ask. In social media everyone keeps harping about how you need to have that facebook page. You have gone ahead and created one but there is no one buzzing around it. I know the frustration and I sympathize with you. It's all ok for me to sit in my home office and talk about all the wow factors that Dell has been able to achieve with their page or how Coco Cola was able to do it. How do you go about creating that same
How to Measure Social Media ROI – It can be a mission
These days i have been a bit out of action as i have thinking on how to measure return on investment within the social media realm. Or should I say The Return on Ignorance (ROI). Sorry that's me just thinking out loud. It's a mission as its not that straight forward. Many CRM applications are working to bridge this gap but in the mean time how to you measure returns. I actually feel bad for corporates who have a legacy based CRM application because they have a challenge now in front of them to measure their marketing-
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