These days i have been a bit out of action as i have thinking on how to measure return on investment within the social media realm. Or should I say The Return on Ignorance (ROI). Sorry that's me just thinking out loud. It's a mission as its not that straight forward. Many CRM applications are working to bridge this gap but in the mean time how to you measure returns. I actually feel bad for corporates who have a legacy based CRM application because they have a challenge now in front of them to measure their marketing Continue Reading
Tags:
customer relationship management,
planning,
procedures,
productivity,
ROI,
social media,
social media marketing,
social media strategy,
social monitoring,
social netowork marketing,
web tracking solution
If you get to market later, thenn there are other players in the space. Also don't think too much about equity think about success and growth and take the right steps to hit your milestones.Teresa Phillips, founder and CEO of Graspr speaks with Bambi Francisco from Vator.tv
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This video is a clip from a presentation given by Microsoft’s Business Division president Stephen Elop at the Wharton Business Technology Conference. It made my heart skip a beat, it was as though Microsoft was finnaly listening. Not that my heart skipping a beat or me falling in love with Microsoft matters. This video made me realise that Microsoft actually is among the few that shares their vision for the next decade. If Microsoft wants to carry out that vision then they need to focus on things that matter and give up on those fights with Google on internet searchContinue Reading
Microsoft had a payroll error and overpaid severance to some of its recently laid off employees, they are now asking for their money back. It appears that Microsoft HR isn’t even bothering to explain how it happened
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Israeli startup Clarizen has created a project management and collaboration tool specifically aimed at non-project managers. They have received approx $15M in funding and have been in operation from 2005.
The tool allows the project participants to assist in the planning, even if the project has already begun or if the resources are dispersed between two or moreContinue Reading
Most problems with productivity today is because there are a few key issues (at least in my experience). These are:
- If your organization portrays to be flexible, but the people complain day in and out about Change Request, how cumbersome the applications they work on are then don't put in an inflexible IT system and/or IT process. As having a non flexible IT process or system does not make you flexible.
- Process is good. Process is necessary. Create a process that allows for flexibility, speed and change. I have seen companies hire N number of Managers, be it a Programme manager, Test
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