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Twitter search gains prominence

February 23rd, 2009 | No Comments | Posted in Digital News

Twitter is working to convert its popularity into a business. Twitter has begun testing its search features on a few accounts prior to releases it in the open. The search is now please on the main Twitter.com page. This information was provided by Twitter co-founder Biz Stone in a blog posting.

Search guru Danny Sullivan – likes what he sees, he called Twitter search a “hyper-real-time tool to see what’s being buzzed about.”

But Twitter does have a challenge that they will need to resolve. Currently Twitter lets people use a wide variety of software to publish and read tweets through its use of an open API (application programming interface). This means a lot of Twitter activity takes place beyond the Twitter’s Web site. That makes built-in Twitter search less directly useful as a potential avenue for revenue.

Source Search Engine Land

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