Google - tips for optimising your website
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All the questions below i found on Google Moderator.
1. Does Googlebot have a preference in URL structure?
Matt Cutts replied to this as
“I would recommend
long-haired-dogs.html
long_haired_dogs.html
longhaireddogs.html
in that order. If your site is already live on the web, it’s probably not worth going back to change from one method to another, but if you’re just starting a new site, I’d probably choose the urls in that order of preference. I can only speak for Google; you’ll need to run your own tests to see what works best with Microsoft, Yahoo, and Ask.”
2. How does one define what google believes is duplicate content
Susan Moskwa, Webmaster Trends Analyst at Google had posted a blog with regards to this topic you can read about it here - http://googlewebmastercentral.blogspot.com/2008/09/demystifying-duplicate-content-penalty.html
3. Sandeep Bali asked the following question with regards to Trustrank and how Google coups with the whole Trustrank scene
The question asked was “Aaron Wall said in a post that if a bad neighbor website links to us then that will decrease our Trustrank. If that is true, then one can pay the bad neighbor websites to link to its competitor to bring it down. Is it true?”
Googles response to this has been:
We try very hard to make it hard for one competitor to hurt another competitor. (We don’t claim that it’s impossible, because for example someone could steal your domain, either by identity theft or by hacking into a domain, and then do bad things on the domain.) But we try hard to keep one competitor from hurting another competitor in our ranking.
Just as a side note, there are a couple definitions of TrustRank:
- It was a paper that was written by researchers at Yahoo.
- In 2005, Google applied for a trademark for the term “TrustRank” for an anti-phishing filter.
I’m not great at trademark searching, but it looks like Google abandoned the TrustRank trademark earlier in 2008 and now someone in New Zealand appears to have filed for TrustRank as a trademark. But we don’t use the term “TrustRank” at Google to refer to anything.
To read additional questions you could Visit Google Moderator
