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How to use online and offline campaign advertising to your advantage

Often times we have noticed that by mixing online and offline advertising, marketers have problems justifying the larger advertising spend. While speaking to clients within the brand advertising space some of the times we get hit with the statement " We do a bit of online but most of our advertising spend is offline as the internet still needs to take off in India". Its surprising but true, this is what many brand managers feel. Alternatively if you speak to a few media agencies we get into the rat race of CTC(cost per click),CPL (cost per lead), CTR (click through

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[ More ] January 15th, 2009 | 2 Comments | Posted in Web Business Life Strategy |

Is Marketing via social networks a bad idea or not that successful?

Firstly lets go through a few life scenarios before making comments about which medium is better to get your message across. Many marketers go with the buzz after having read a few articles on the internet or when some media company has spoken about this social network or that. Entering the social media environment as marketers and not people is the first downfall with marketing to a social network. Continue Reading

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[ More ] January 15th, 2009 | No Comments | Posted in Web Business Life Strategy |

Defining Social Media Strategy in Laymans Terms

So what's social media? a lot of my clients ask me especially if its a cold call. Since we explain this day in and out i thought to share this with people who may be wanting to find this information as well.Definitely you can go and research about this and there's a lot of information available on the internet. Some of you reading this may be gurus in this field. I have tried to summaries this for those who may not have the time to go through a lot of material. This is not something that i have come up

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[ More ] January 14th, 2009 | No Comments | Posted in Web Business Life Strategy |

Requirement Gathering Estimation

How do you go about estimating your time on a project for gathering requirements for a specific project? This gets a bit tricky. How much detail of the project is already know, how complex is the project, what is the technology used, what current system would have impacts on this project, how much time and effort is the business spending on providing you the requirements? To be able to estimate this, the first and most difficult task that needs to be committed is to know the number and availability of the key stakeholders. Once you have this Block two hours essentially with

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[ More ] June 25th, 2008 | 1 Comment | Posted in Web Business Life Strategy |

Requirements for a Mammoth App

The only way to do that is to cut the Mammoth into small slices. Slices should be like the regular cheese slices that we use on our sandwiches, these slices should be small enough because the sole purpose of cutting this Mammoth is to make it possible for humans (business users) to eat it. Besides there is no overhead in choosing the piece that looks yummy, putting it in your mouth, chewing it and swallowing it. So when you go for your next project make it a point to slice and dice the Mammoth and share the pieces around so that at

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[ More ] June 25th, 2008 | No Comments | Posted in Web Business Life Strategy |

B2B Companies – Web2.0 space…

This post focuses on companies in New Zealand and India. The post above may seem absurd to many as I have seen people still having trouble grasping the concept of web 2.0, forget actually having a web 2.0 strategy. Businesses are missing out on gaining the benefits of the community, networking online, receiving reviews, ratings, and analyzing the online sector to generate revenue. Large Corporates are aware of this hype of Web 2.0 and are now looking at their existing Website that are backed with "so called powerful Content Management Systems" and wondering if their investment was worth it or are

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[ More ] February 29th, 2008 | 1 Comment | Posted in Web Business Life Strategy |

Redesigning or Redeveloping a website

You need your website to perform so that you reap the rewards. This article will be more useful to companies who have a web based business or a portal. Does this sound familiar: 1. We have a website and have spent a lot of money but it?s too clunky. 2. It served us well when we had a tight budget and needed to have a website but its not performing. 3. The development company that built the website for us told us they could do all these wonderful things but left the site incomplete. 4. Our competitors have mastered the web business even though we

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[ More ] January 28th, 2008 | No Comments | Posted in Web Business Life Strategy |

Web2.0 Comics!

Just thought that you may like this. Some of the slides are really funny!!!!!

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[ More ] January 26th, 2008 | 1 Comment | Posted in Web Business Life Strategy |