Steve Jobs Stanford Speech
Steve Jobs giving true stories about his life. Its inspirational and motivational
How to use online and offline campaign advertising to your advantage
Often times we have noticed that by mixing online and offline advertising, marketers have problems justifying the larger advertising spend. While speaking to clients within the brand advertising space some of the times we get hit with the statement " We do a bit of online but most of our advertising spend is offline as the internet still needs to take off in India". Its surprising but true, this is what many brand managers feel. Alternatively if you speak to a few media agencies we get into the rat race of CTC(cost per click),CPL (cost per lead), CTR (click through
Is Marketing via social networks a bad idea or not that successful?
Firstly lets go through a few life scenarios before making comments about which medium is better to get your message across. Many marketers go with the buzz after having read a few articles on the internet or when some media company has spoken about this social network or that. Entering the social media environment as marketers and not people is the first downfall with marketing to a social network. Continue Reading
Defining Social Media Strategy in Laymans Terms
So what's social media? a lot of my clients ask me especially if its a cold call. Since we explain this day in and out i thought to share this with people who may be wanting to find this information as well.Definitely you can go and research about this and there's a lot of information available on the internet. Some of you reading this may be gurus in this field. I have tried to summaries this for those who may not have the time to go through a lot of material. This is not something that i have come up
Work ethics of your staff
Managers often complain about work ethics of their staff. Its very seldom that you will see Manager talk about how good their team is. Most managers have this habit of treating people as Robots. Its sad but true.Recently during one of my client visits i came across a gem of a person. She is an excellent person to work with and at the end of the day works one on one with her team to build on their strenghts rather focus on their weaknesses. As managers you need to realise that people are different and that they think differently. This is
Tags: management, team success
Office Gossip can be two faced!!! You agree??
The whole blah blah about trying to avoid office gossip is a tricky one. Having been a contractor or a consultant of some sort I guess I move in and out of projects and large Corporates. No matter how much you try one day or the other you get caught up with some kind of political gossip. It's strange but true for some reason people will talk to strangers about things they would not want their close friends and work mates to know. The back stabbing goes on in and out and avoiding this is utter stupidity. Continue
Tags: corporate politics, office gossip
Learning to Work with Control Freaks
During one of my projects, I was introduced to a control freak - my definition a person who claims to be GOD. This post is for people working on projects that have to work along side control freaks or who self proclaim themselves as GOD. As a person I like things to be black or white and hate gray because you can never know when to draw the line. Anyways sometimes I guess life does not operate in this way. On this specific client project which was a dead project my role was to be the new Project Manager. The
Browsing the Internet at work ?
If you are placed in an open plan office often times I have seen people try and keep their internet browsing activities minimal or try and shape their browser window so that their colleagues do not see them browsing. Does this sound familiar? You get the whole banning various websites by companies and then of course you have the few privileged admin rights staff who will have their msn / yahoo messenger on their computer and are busy chatting with friends under the pretext of work. Why should some staff have these privileges? Continue Reading
Contractors or Salaried – Does it matter within a project
God this topic that has been buzzing around me for about a year now. Last night I had a dream of owning a company such as Google. Wow I wish that was reality. Anyways in this dream I saw one of my Product Managers pull up one of my so called contracting staff in this empire company of mine for chatting in the kitchen. The conversation was "Hey stop talking and do some work, I hope you are not billing us for this chit chatting session of yours". Even though it sounded as a joke, it was rather rude. Being-
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