Often times we have noticed that by mixing online and offline advertising, marketers have problems justifying the larger advertising spend. While speaking to clients within the brand advertising space some of the times we get hit with the statement ” We do a bit of online but most of our advertising spend is offline as [...]
Firstly lets go through a few life scenarios before making comments about which medium is better to get your message across. Many marketers go with the buzz after having read a few articles on the internet or when some media company has spoken about this social network or that. Entering the social media environment as [...]
So what’s social media? a lot of my clients ask me especially if its a cold call. Since we explain this day in and out i thought to share this with people who may be wanting to find this information as well.Definitely you can go and research about this and there’s a lot of information [...]
Managers often complain about work ethics of their staff. Its very seldom that you will see Manager talk about how good their team is. Most managers have this habit of treating people as Robots. Its sad but true.Recently during one of my client visits i came across a gem of a person. She is an [...]
The whole blah blah about trying to avoid office gossip is a tricky one. Having been a contractor or a consultant of some sort I guess I move in and out of projects and large Corporates. No matter how much you try one day or the other you get caught up with some kind of [...]
During one of my projects, I was introduced to a control freak – my definition a person who claims to be GOD. This post is for people working on projects that have to work along side control freaks or who self proclaim themselves as GOD. As a person I like things to be black or [...]
If you are placed in an open plan office often times I have seen people try and keep their internet browsing activities minimal or try and shape their browser window so that their colleagues do not see them browsing. Does this sound familiar? You get the whole banning various websites by companies and then of [...]
God this topic that has been buzzing around me for about a year now. Last night I had a dream of owning a company such as Google. Wow I wish that was reality. Anyways in this dream I saw one of my Product Managers pull up one of my so called contracting staff in this [...]
It’s strange but true that people on a job like to be appreciated and loved. They all want a sense of belonging. Recently while working on a project I noticed for some god damn reason people from my team working on other projects would come up to me and confide in all work related issues. [...]
How do you go about estimating your time on a project for gathering requirements for a specific project? This gets a bit tricky. How much detail of the project is already know, how complex is the project, what is the technology used, what current system would have impacts on this project, how much time and [...]
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As a small business owner have you questioned whether your small business marketing is heading the right track? Madonna has reinvented herself time and again. No matter how you look at it , some pop stars and a few businesses have mastered the art of business marketing. If you watch closely the life path that [...]
Today I start a new habit and this habit is to help me simplify and organize my workload while improving my productivity and efficiency during the day. I am not an early riser so my new habit involves making an effort to wake up at a time that is structured rather than any time is [...]
Lately we have gone through the exercises that allowed us to seriously review whether Entrepreneurship is something we want to focus on? Some of us are hell bent on creating a small business. We later went through the review process of the risks involved in setting up a business. Now it’s time to put a [...]
I am thrilled with the response I received via email last night around my post Are You really a Small Business Entrepreneur. Based on your feedback I shall focus my energy around researching topics such as: Business startup idea’s Entrepreneurship Business processes required to run your small business to break even Ways to market your [...]
As a small business entrepreneur if this is your first initiative then please take some time to review your options before you get right stuck into it. When I started my first business it failed and it failed miserably, now when I look back all I can say was that I was naive and unaware [...]
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